RETURN ON INVESTMENT

Regardless of the reason for the deployment of a Verify Brand solution there should be and likely is a positive return on investment to be achieved.

• Unique serial numbers will allow for identification of counterfeit, grey market and stolen goods via reporting from provider. SN’s will also facilitate marketing efforts to drive increased loyalty and customer experience programs.
• Revenues will benefit from product cost savings, counterfeit and grey market identification and theft recovery, as well as increases from loyalty programs enabled through the use of serialization.

1. Brand Protection
   • Grey market and anti-counterfeit program detection
2. Customer Experience
   • Returning purchase rewards offerings
   • Warranty date/install by date data back from customer
   • Product UID and authenticity
   • Drive to other products
3. Customer Service
   • Product identification/authentication
4. Channel Benefits
   • Loyalty/Rewards programs
   • Improved inventory management
   • Contract compliance measurement
5. Manufacturing
   • Targeted product recalls
   • Pre-authorized returns or warranty claims (based on #1 above)
6. Corporate Security/ Risk Mgmt
   • Theft identification and mitigation