REGULATORY COMPLIANCE

Life Sciences Service Offering

Simply stated - Verify Brand™ takes an approach to serialization and traceability different from anyone else in the industry because that is, and has been, the sole focus of the company since its creation. While a number of other 'pure play' serialization software providers have gone by the wayside over the past decade, Verify Brand™ has expanded and implemented its platform across many different industries. That sole focus and ability to excel in industries not driven by regulation has pushed Verify Brand™ to develop robust technical offerings and build an extensive knowledgebase among its resources. From sales and marketing to software and service development and support, Verify Brand™ understands serialization and its utilization.

Verify Brand™ has resources on staff that spans the spectrum of serialization skill-sets including:

• A packaging line printing/vision system engineer with over 30 years of experience. Verify Brand™ has the capability to manage and implement end-to-end serialization solutions, including production line integration. Moreover, that production level knowledge enhances Verify Brand's technical offerings by ensuring services are designed to ease integration and maximize security.
• A strategic leader with over 4 years of Life Science specific serialization strategy and implementation experience which included engagements at over half a dozen Life science companies. This resource is known within the Life Science Serialization industry as a thought-leader through their expertise in serialization business process and technical architecture design, incorporation of global standards, and insight to international serialization regulations.
• An experienced software development team skilled in supporting serialization solutions with software applications supporting serialization data creation, import, auditing, event alerts and reporting.

Verify Brand™ has proven its ability to design, implement, and support global serialization solutions primarily through its work with Dell computers and Lexmark. Facilities using Verify Brand's services stretch from North and South America to Southeast Asia.

Verify Brand's employs a highly customer-focused approach and brings much needed innovation relative to the vendor offerings currently in this space. Serialization in Life Science is dominated by global standards set by GS1 such as EPCIS. While Verify Brand's services support and promote the use of standards, they also reach far beyond to provide a deep toolset to ensure that serialization and traceability data can be captured, exchanged, analyzed, and reported in formats that actually make sense- simplifying system integration and providing real opportunities for positive ROI.

Traceability Core

Serial Number Management is supported using the VB Enterprise 4.0 UID Procurement service application. This service supports the allocation, management, and reporting of unique identifiers. UID Procurement provides a global repository for UID allocation, ensuring that numbers are unique across the enterprise.

The Traceability Repository is the centralized store for all business process event and container information captured throughout a UID lifecycle. This component also offers flexible master data management and support for master data integration. Ultimately, the Traceability Repository is the foundation for traceability related reporting and downstream data exchange.

Message Management Service

The Message Management Service is a robust message import, transformation and guaranteed-delivery component. The service can be implemented as part of the Verify Brand™ suite of products or can integrate with any existing event repository. MMS eliminates the need for companies to have continual IT development to meet the ever-changing international regulation landscape. The most common use for the Message Management Service in Life Science is to generate country-specific required messages (e.g. Turkey, Argentina).

Authentication

The Authentication Service enables internal (sales force, investigators, QA) and external resources (channels, patients, doctors, pharmacists) to check the validity of any product using the UID in barcoded or text form. The service can be implemented as part of the Verify Brand™ suite of products or can be integrated with any existing event repository.

A foundational goal of Verify Brand's serialization and traceability services is to support Life Science customers' compliance requirements while also enabling a positive ROI. The ability to realize positive ROI from serialization and traceability is equally dependent on process design and technical functionality.

Verify Brand's services are the only in the industry specifically designed to enable positive ROI, based on extensive customer experience both inside and outside Life Sciences. The platform is focused on facilitating better integration, more accessible and valuable data reporting, and providing tools to extend serialization and traceability beyond a company's four walls. For Life Science specifically positive ROI is achieved primarily through the following areas: