BRAND PROTECTION

Unique item level identification of product serialization and ubiquitous access to Web-based authentication will provide an otherwise unavailable level of visibility for products throughout the supply chain, up to and including the point of use and when returned to the manufacturer for whatever reason. The Verify Brand service improves a company's top and bottom-line performance by mitigating the corrosive effects of counterfeiting, diversion, return fraud, contract manufacturing over-runs and other unauthorized activities. When required a brand owner may precisely track the movement of products from inception and throughout its life cycle.

A Verify Brand product authentication or tracking solution will help detect and deter counterfeiting and diversion and isolate other unauthorized activities. A Web-based brand protection solution for product authentication and improved product tracking can in real time identify and isolate the location of counterfeit, adulterated or diverted products, isolate an issue and support immediate responses to these events. This dramatically increases barriers to entry for both current and potential counterfeiters and diverters. In fact, the mere presence of this system can deter would-be counterfeiters or drive current offenders away.

Verify Brand solutions also helps improve brand and product loyalty, which directly and positively impacts financial performance incrementally to addressing product security or brand protection initiatives. The Verify Brand system is a platform on which to demonstrate leadership in the overall effort to stop counterfeiting and diversion and provide positive messages to the consumer and to the market as a whole.

All system use is constantly monitored, logged and catalogued into customized reports in real time or as a part of multiple Service Levels, Verify Brand will monitor and report all system usage and anomalies at customer defined intervals. This enables Verify Brand and our customers to dynamically:

• Identify and locate counterfeit or diverted product
• Identify less than trustworthy supply chain partners
• Verify returned product authenticity
• Manage contract manufacturing
• Track product movement
• Initiate or manage product recalls
• Measure system usage patterns and frequency
• Determine who is using the system (or not) and where
• Measure and monitor customer buying activity and patterns
• Adjust or increase system usage where needed
• Pinpoint system usage abuse or problems
• Obtain valuable data and feedback from the supply chain and customers
• Improve non-security related supply chain management activities, e.g. inventory management
• Disseminate targeted brand and marketing messages
• Provide data for a regular and quantifiable Return on Investment