BRAND PROTECTION

Verify Brand is a product, brand, and supply chain security system provider, focusing on authentication, tracking and tracing. In particular, our system falls within a Level One form of product security, Serialization with overt Product Authentication. The Verify Brand System complements and integrates with existing materials-based security, including providing a platform from which to verify the existence and efficacy of printed or applied overt and covert security technologies.

The Verify Brand Product Authentication System is best evaluated and implemented in the context of a brand protection and product security strategy therein. The system is in large part premised on the brand owner proactively engaging their own employees, third party auditors or their suppliers, and when appropriate, end customers as they relate to the authentication of products.

Detect and Prevent Counterfeiting and Diversion

Implementation of the Verify Brand System in the product distribution, retail and consumption process will detect and deter counterfeiting and diversion. Web-based product authentication can identify and isolate the source of the problem, respond, and help remove unauthentic product from the supply chain in real time. This dramatically increases barriers to entry and risks for both current and potential counterfeiters and diverters. In fact, the mere presence of this system can deter would-be counterfeiters or drive current offenders away.

Item level unique identification of products, grouped through parent-child relationships for distribution efficiency and easy access to a method to verify product veracity, will provide a currently unavailable level of visibility into the movement of products throughout the supply chain, up to and including the point of use and when returned to the manufacturer for whatever reason. The Verify Brand System improves a company’s top and bottom-line performance by mitigating the corrosive effects of counterfeiting, diversion, return fraud, over-runs and other unauthorized activities.

Verify Brand also helps improve brand and product loyalty, which directly and positively impacts financial performance. The Verify Brand System is a platform on which to demonstrate leadership in the overall effort to stop counterfeiting and diversion and provide positive messages to the consumer and to the market as a whole.

The Verify Brand System enables unparalled visibility into the movement, status and location of authentic products and can detect unauthentic product and unauthorized supply chain activity in real time. Because the system is Web-based, all product authentication activity is constantly monitored, logged, analyzed and viewed or reported dynamically. This enables Verify Brand and the brand owner to dynamically and in real time:

• Identify and locate counterfeit or diverted product
• Identify less than trustworthy supply chain partners

• Verify returned product authenticity
• Manage contract manufacturing
• Initiate or manage product recalls
• Measure system usage patterns and frequency
• Determine who is using the system (or not) and where
• Measure and monitor customer buying activity and patterns
• Adjust or increase system usage where needed
• Pinpoint system usage abuse or problems
• Obtain valuable data and feedback from the supply chain and customers
• Improve non-security related supply chain management activities, e.g. inventory management
• Disseminate targeted brand and marketing messages
• Provide data for a regular and quantifiable Return on Investment

What defines a viable product authentication system?

• Previously deployed and validated
• Addresses and combats all unauthorized supply chain activity
• Based on proven technology and available for implementation today
• Provides a system for serializing products, labels and packages in any manner or location
• Enables authentication by manufacturers, distributors, retailers and consumers using any method of submitting a product code, via the Internet, call center or broadband network
• Provides real time interaction with the supply chain
• Can track products as they move through the supply chain
• Collects, analyzes, alerts and reports valuable data to the brand owner
• Adaptable to production and distribution processes, with minimal disruption and additional cost
• Is measurable, and provides an acceptable Return on Investment

The Verify Brand System meets all of these criteria potentially without the introduction of new technology or expensive equipment or significant disruption to brand owners' or distributors' operations.