Following are the many benefits that can accrue from the implementation of the Verify Brand product authentication and tracking system:

Customer/Market

• Increase customer safety.  
• Sustain and increase customer brand loyalty.  
• Competitively distinguish products and company.  
• Proactively increase customer contact.  
• Mine data from system utilization.

Financial

• Capture sales lost to counterfeiting and diversion.  
• Increase new sales from improved market image and brand loyalty.  
• Reduce security costs related to counterfeiting and diversion.  
• Prevent brand equity and image degradation.  
• Increase supply chain efficiency.  
• Reduce end customer support costs.  

Production and Distribution

• Increase product security in production facilities.  
• Increase product security and tracking throughout distribution.  
• Monitor and measure product authentication in real time.  
• Modify or increase product authentication.  
• Target problem areas with designed authentication.  

Regulatory/Legal

• Comply with federal and/or industry guidelines or regulations.  
• Reduce liability and risk of litigation.