Authenticate, Track and Alert
in Real Time
Verify Brand is the leader in providing brand owners and governments with Web-based, highly configurable and comprehensive secure product serialization, authentication, track and trace, and promotion systems. Using proprietary standards-based software applications, this system is deployed as a service in a simple and low cost hosted version, to a highly sophisticated approach, addressing multiple product security or supply chain management issues, brand or product promotion and loyalty.
Once deployed, the Verify Brand software and services support both a very focused or broad-based product authentication with real time alerts on, and the management of, unauthorized supply chain 'events', real time graphical and report-based tracking of product movement and comprehensive analytics and reporting on all system activity available 24x7.
The Verify Brand software as a service system is designed to significantly increase the visibility into, and transparency of the supply chain, and thereby detect and deter product counterfeiting, grey market diversion and other supply chain intrusions, enhance forward and reverse logistics, monitor and better manage inventory, as well as market and promote brands and products.
The Verify Brand digital product authentication, track and trace system (DATT®) is grounded in the principle of unique product identification with a code or "license plate" otherwise known as "serialization". Using some form of a secure code applied at one or multiple levels of packaging, simple and ubiquitous forms of product authentication are enabled throughout the supply chain, up to and including the end customer and at the brand owner for example more effective product returns or recalls. The Verify Brand platform of Web-based software applications, secure and central data management, authentication call center and supporting Professional Services provides the brand owner previously unavailable access to their supply chain and highly valuable and actionable data to support their escalating efforts to combat nefarious supply chain activities and grow their business through increased product promotion and customer loyalty.
The patent pending Verify Brand System enables brand owners and their suppliers, distributors, retailers and consumers to first verify the authenticity of a product via the Internet, and thereby detect counterfeit, diverted or unauthorized transactions proactively and in real time. The Verify Brand service models have the following primary advantages:
- Comprehensive, configurable and turnkey
- Web-based for easy deployment, access and support, flexibility and real-time data
- Secure systems, software and services
- Comprehensive and rigorous data management
- The most complete and turnkey approach to serialization
- Access to the Internet via handhelds, computer, call center and Web services
- Compatibility with brand owner and third party processes and systems
- Neutral to code structure, code carriage, technology and vendors
- Low cost, high value
- Measurable results
Unlike any other form of product security, the Verify Brand System enables brand owners to know at any time how well the product authentication and tracking system is working and who is using it or not, to quickly adjust its application. Importantly, capturing system usage and detecting unauthorized transactions will provide multiple, direct and indirect benefits and enable a quantifiable Return on Investment (ROI).Further incorporating the system into brand or product promotion and loyalty programs can drive system usage, increase revenue and enhance the product authentication system ROI.
Verify Brand partners with leading materials security, label printing, packaging, printing equipment and other companies to develop comprehensive systems and support. The Verify Brand Secure Serialization System can be deployed at label converters or brand owner production facilities and seamlessly integrated with existing production and distribution processes and technology.
The Verify Brand System is deployed and protecting products, companies, brands and consumers in multiple regions of the world.
